and having someone who can help you get there. the key to being rich is knowing what counts. ♪ good afternoon, everybody. welcome to "power lunch" alongside deirdre bosa, i'm tyler mathisen. stocks falling today, but off the worst levels of the session. the dow down about 150 right now -- 158. the focus on two big market events tomorrow. the latest read on inflation, and the minutes from the last fed meeting. the other big market driver after the fed, chips. nvidia is lower by 3% today and down 13% from the high hit at the end of march. one threat to dominance, more companies are working on their own custom chips. google the latest to announce

it. more on this coming up. but we begin with intel. it also announcing a short time ago its plan for enterprise ai. kristina partsinevelos joins us with more. >> intel is taking aim at nvidia chips by u introducing ai chip which they claim is better at inferencing, better at power efficiency nvidia's h 100 chip the main chip choice among companies building ai systems and the chip we have been talking about for the last year or so. but intel's gowdy 3 ether net network. pat gelsinger just mentioned about an hour and a half ago. it will be available through original equipment manufacturer, such as dell, hpe, super micron in q2 of this year. intel promising it's going to be at a fraction of the cost compared to other competitors. i just asked intel ceo pat

gelsinger about the cost on a media call that ended maybe 20 minutes ago he told me it was, quote, not a little below but a lot below nvidia's offering. they're not giving actual pricing just yet, but all of these stats are pretty compelling. but intel still has a lot of software and ecosystem work to push out nvidia, especially according to analysts when nvidia controls 80% of the ai chip market. and intel, we have to point out is comparing itself to nvidia chip already on the market h100. this quarter nvidia announced h200 and blackwell chip shipping in either q4 of this year or q1 of 2025. they can't compare to the upcoming chips because they haven't come to market just yet. intel shares, though, down 15% just in the last month or so. down 12% last week after the company announced its foundry business lost billions and is going to continue to do so this year. so that's why intel is placing a lot on these new ai chips and said that the ai pc will be the

star of the show for the upcoming year. but let's see if they can turn things around for the company. >> so, you mentioned this, nvidia is more than just the hardware, right? the ecosystem. so even if intel comes out with a so-called ai chip, it still has such a long way to go, right? is this really going to hit on n jade's dominance? >> it will on the price point because it's priced out so many smaller companies that want to get their hold -- hands on ai accelerators. but to your point, nvidia has the lead with the software that a lot of developers use, more developers use. so what intel is trying to do is make it more open source and launched a foundation about seven months ago. they have seven various companies on board saying they want to push forward and that the software provided for these chips should be open. meaning developers can go in, change the code and maneuver it to the way they want. where as when you use n jade's chips, you have to use the

software. that's a difference. to your point, nvidia does have the ecosystem, but the price point is a major selling point. we can't discount it. especially when companies realize they may not have the return and the revenue monetization when they're spending so much on their ai systems right now. we will only see that outcome in a year or two? >> thank you very much. kristina partsinevelos. for more on intel's new ai chip and how it impacts the other key players in the industry like nvidia and amd bring in matt bryson, senior research at wed bush securities. matt, welcome. good to have you with us? is this chip from intel a game changer either for intel or the sector? >> i don't think so. this is the third iteration of this chip. and when you think about where nvidia is getting all this business, it's not through for the most part the oems that were mentioned by intel when they talked about where the chip was going to get sold, rather,

you've had nvidia tell you -- tell us that 50% of their businesses, class service providers, they've mentioned before, the social media is a major end market. all those buyers are buying through odms for the most part. i would suggest that 80% plus of nvidia's business is those large-type customers that intel doesn't have yet. >> right. it feels more about intel than nvidia, matt. wonder if you think that pat gelsinger is trying to bite off too much, trying to create a foundry business essentially from scratch and also trying to keep up with some of the other big players in ai at this point. can he do it all? >> i think it's really hard to do it all. now, having said that, for intel i think the most important piece to get right is the fab piece. get the fab piece right, you can get your costs down. you can compete in your core markets, which are pcs and

standard compute for servers and then i think you have an opportunity to go after ai. intel does have the larger architectural shift ahead, product coming out in 2025. i think for intel, they're going to make it in ai, it's probably that product that makes it or breaks it for them. >> it's in such a tricky position because it's trying to keep up with amd and nvidia on one hand, but it's current business is also being disrupted by some of its biggest customers, right? the megacap customers. so how does this all shake out and is that acceleration on the one hand enough to make up for the decline it's seeing in its more traditional chips? >> again, i think it really comes down to whether they can succeed in foundry and in their fab business. if they can get their fabs right, to some extent, they can be the fab for the new google chip. they could be the fab for amazon

products. >> well, can it though? you have samsung developing as well. why would a company choose to work with intel when it's so new to this business. >> it all depends on how you execute, right? whoever has the best fabs will win that business. and i think it will take time for intel to get things right. if they get things right. but then also in their core businesses, so, if i'm thinking about developing my own pc chip, ap apple, i may not be able to compete with intel on price if they have a good fab behind their own chip because they'll be able to get that chip at cost. so again, i think it all comes down to intel's work on the fab side. and i think it's still tbd to figure out whether or not they've gotten things right there. >> is the idea here -- i hear, christina sort of hinted at it.

is the idea that intel is going to be -- to the extent that it competes in these areas, it will compete as the low-price provider here and that's a tough place to make money. >> i don't think intel's goal at the end of the day is to be the low price provider per se. i think their goal at the end of the day is to be both the betts fab and the best chip design company. i think in the ai space nvidia has such premiums that you can come in well below nvidia's numbers and still make money. so i think for intel, if you can't compete with kuda, and you don't necessarily have those large customers buying into your solution, there's only so many levers you can pull. >> matt, help me understand the pricing side of this because i talked to a lot of start-ups trying to take on nvidia and

produce cheaper priced chip. but they're not gaining traction. so why is it that companies would rather pay more for an intel? why aren't these lower priced chips, many of which are already on the market gaining any traction? >> yeah. so, i mean, i think people have gotten traction in niches like servers, for instance, has some revenue. amp is getting some traction. but you're absolutely right. nvidia has been able to maintain control of the bulk of the market and i think a lot of it comes down to kuda. so in creating this ecosystem, and then not only creating the ecosystem but supporting it. so giving universities access to it, creating a whole subset of people within the ai work force who will understand kuda, i think that nvidia created quite a trench. and it will take a lot to kind of push them off their position as king of the hill.

>> keyword being ecosystem. that's what they created. matt, thank you very much for those insights. meanwhile, google is just announced its own custom in-house chips. and the proposition comes down to compute power and scarcity. google is on the gen-ai race. as a cloud provider, also needs to provide compute power to its cloud customers. so ai resources for which high-end chips are critical has to be rashed in some way or another. or it neets to be brought in-house to produce reliance on those outside vendors like an nvidia. the move lets google compete with chip makers like amd and intel. intel new 3 chips the chip wars they are indeed heating up and google can position itself as a potential chip provider for cloud customers to rely on ai workloads. google and megacap rifles are doing, axion is google's latest

expansion into custom chips which they say is capable of a range of chips to ai-related work. the success of google's custom chips so far has been mixed. gen-ai darlings, they have used google. but it isn't the full hardware/software stack that nvidia has belt and which has helped it retain its dominance. >> that ecosystem -- >> that is really key. >> that ecosystem that they have. >> exactly. and you've got google, right? it already has this cloud infrastructure. the number three player in terms of hyperscalers. aws, microsoft and azure. then you have google. this is a real opportunity for google to gain some ground if they have the right tools. and it's all -- i'm told, about openness and choice. any enterprise that wants to develop their new gen-ai offerings, they want to go to the cloud provider that has the anthropic, the chatgpt the many, many other models. >> so it's a coming battle between these giants really. >> yeah.

that's why i use all of these cloud events, right? you see aws and google cloud next is going on right now. they're all touting all these tools and all of their partners and all the customers sort of that are using their cloud infrastructure. so it feels like kind of a new battle. first over infrastructure. then it was over apps. now it's over gen-ai tools. >> the evolution of it is fascinating to watch. folks, coming up, a former bolero employee claiming the company threatened to report him to the fbi. now trying to sue over proposed extortion and retaliation. details ahead. and as we head to break, a quick power check on the positive side, you have moderna higher on its improved cancer vaccine. on the negative side, royal caribbean down 5% in the last week. "power lunch" will be right back. ♪ morikawa on 18.

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shaping up to be a big day for the bond market, cpi inflation due out at morning. fed minutes released at the with 2:00 p.m. hour. we'll have it for you. l let's get to rick santelli in chicago. >> you know, it's playing out in a rather predictable fashion actually. let's start out looking at intraday of three year because we had a three-year auction today, kicking off the 3s, 10s, 30 package. 58 billion. the auction did not go well. investors shied away and most likely the reason, as tyler pointed out, the risk of any surprise and the cpi number tomorrow. and how do markets react in front of big numbers? well, we have seen yields pretty much falling all session for the most part and they have been falling in a very parallel way. meaning the distance between all the maturities is roughly equal. that's a sign of a market and equilibrium spread of that.

4s, 10s, despite the fact that yields have been moving down rather aggressively. cpi in the morning, i'll tell you what many people continue to look at. they're looking at the cpi indexes themselves. this picture cpi core index. started in 1957. basically it makes new highs just about every month since 1957. okay. this is the rate of change we're arguing about. and if that goes flat line, that line will start to balance off a bit. but there's not much flat lining on there. just to point out the indexes themselves. and finally, year to date of 10 year, like all maturity treasury yields, pretty much this week they visited the highs of 2024 on a closing basis. that's the setup for tomorrow's big number. deirdre, back to you. >> rick santelli, thank you very much. take a look at the major averages. they've been lower today as investors look for tomorrow's cpi report on clues on when and if the fed will start cutting rates.

let's bring in brian, portfolio manager with all springs globals investment. thank you for being with us. what do we need to see tomorrow if you're hoping for at least 1 to 3 rate cuts to stanley table this year. >> a cool print on cpi. but investors seem to be skeptical of that. investors are taking money off the table. they're fading the money they can trade. they're covering their shorts. basically saying i'm not sure what's going to happen. i'll take money off the table. i encourage investors not to put too much stock, if you will, in this one -- >> looks like he left us far little bit. we'll take a little break and reset and come back and check in ♪s h you in just a moment' ti. ♪

♪ shares of iridium communications up higher. that adds to a list of companies which is depending on l3harris

which is in turn depending on the u.s. government for funding. emily wilkins is live from a radio communications facility in rochester, new york. emily? >> reporter: hey, tyler. yeah, we're here in l3harris where they create and build these military tactical communication radios that are used on the front lines in ukraine. this facility has got about 4,000 employees here in rochester. and they've gotten about several hundred million dollars in federal funding since the ukraine/russia war began. but of course, that federal funding has now run out. congress is struggling on whether or not they should be passing another 60 billion in funding for ukraine. l3harris is president of communication systems. sam metta said the delays have led to complications in the economy and how the company functions. he said it's not only impacted this facility here, but it's had an impact on this facility's 470

suppliers, many of which are small and mid-size businesses. >> it will cause them to make some very, very tough decisions about employment. it will cause them to have tough decisions about whether or not they can reinvest in capital, in capacity. we also heard from them that it's created a little bit of concern about whether or not they even want to continue to be in the defense industry with this amount of unpredictability. >> reporter: at this point, about 61% of all funding that congress has approved for ukraine has actually gone to u.s. companies like this one here. still, there's a lot of opposition in congress, particularly among republicans to passing any more funding. still, house speaker mike johnson says he wants to find a way to get additional aid to ukraine. it's just a matter of how. and he's going to be trying to figure out exactly how to get his republican colleagues on board. they return to congress tonight after a two-week break. guys, this is one of the top priorities we're expecting to hear a lot more in the next two weeks about how they plan to get

this down. >> they have how many employees there? and how many of them are directly tied to work on ukraine? >> reporter: well, it's about 4,000 employees. they create these radios here that are used for ukraine but also create radios used in the u.s. and actually some of the technology that they send to ukraine they get feedback from ukrainians and they're able to further develop the u.s. product based off of that. we do know that this facility did ramp up the number of employees that it had when the war in ukraine began. some of that federal funding began coming in. it's a little difficult to say exactly how many since they have various customers, but sam, metta did tell me a lot of the contractors they call him up and say, hey, what's going on with this federal funding, we need to know. we need to plan. that could impact a lot of the employees for the contractors down the line. there's really a big supply chain element here to this story. >> emily wilkins, thank you for bringing us that story. let's get over to contessa brewer for a cnbc news update.

>> the arizona supreme court ruled today that a near total abortion ban dating back to 1864 is enforceable. the ruling today allows the 160-year-old law to stand. it criminalizes abortion by making it a felony, punishable by two to five years in prison for anyone who performs one or helps a woman obtain one. the civil war-era law includes exception for the life of the mother but not for rape or incest. italian officials say at least three people died today in an explosion at a hydro power plant in northern italy. local fire brigade says the blast happened at a dam on one of the artificial lakes that feeds into the power station causing a fire to break out on one of its transformers. four people are still missing. peter higgs the nobel prize winning physicist who proposed the so-called god particle died. his findings helped explain how matter form affidavit the big bang. the university of edinburgh

where he was amare tis professor he died following a brief illness. he was 94 years old. back to you, deirdre. >> thank you. let's continue our conversation with bryant, portfolio manager back with us with a stable connection. thank you for holding. you were talking about the importance of tomorrow's cpi number. we're also heading into the start of earnings season. we had this conversation last hour that maybe the number of rate cuts on the table won't matser as much because the economy will be strong. what do you think? >> i think that's one thing to think about. the first thing is not to put too much importance on the sing you lar data point tomorrow. employment looks tight. i see growth remaining strong to your point. those aren't supportive of a cut. then i look at other data points. i see the nfib index at lowest point since 2012 because inflation continues to bite the hand of the small business owner and the fed's own survey data

suggests consumers think it will stay above 3% threshold one to three years. a nice cool print would be welcomed by the market but the bigger picture shows -- >> you say you're cautious on the consumer, therefore your overweight consumer staples but lighter on consume nar discretionary. >> i'm seeing some evidence of the consumer's ability to spend beginning to fade. i think the consumer held the economy up very nicely. we welcomed that for the last two years. but i look at delinquency rates with consumer credit beginning to get back to the pre-covid height. i see data from company showing consumers making tough choices. trading down and making the basket smaller. the consumer is pulling back. it could put pressure on growth. i want to fade the discretionary

decisions and lean into the more defensive situations like consumer staples with beverages and some of the more stable consumer packaging companies. >> bryant, how do you think that will play out over earnings season and impact forward guidance? >> i think that's a really big question right now. investors have to see companies provide optimism around their guidance given where we are with valuations. right now i want to own companies that have less sensitivity to the volatility of the economy where you can be more confident or tighter range of demand and sprinkle in offense where i think the market has been scared. for example, commercial real estate has been the poster child of risk for this current cycle. and most of it is tied to eye-popping stats around office property, for example. but that exaggerates the reality. company like cbre is a great way to play offense in otherwise market they want to be cautious because they have been investing through this cycle and their business is largely based on projection of volume not prices. we could see the volume if the

fed cuts, pick up,earnings accelerate higher and they're at a trough right now where a lot of the more offensive buckets of the market are not at trough. >> where are you on bonds and investing in fixed income right now opportune time to do that? and if so, where? >> i think the market could be interesting. we're talking about pushing out on the curve right now. a lot of money is in money markets which tells me that the market is still defensive in some respects. so hopefully any pullback we have in the markets will see a buy the dip mentality move out of money markets out the duration curve and out into equities. right now i like the move out duration with a keen eye on credit. we forget that credit is incredibly important in fixed income markets. right now think about balance sheet strength and pick up a little yield but don't forget credit is really important to this part of the cycle. >> bryant, as we watched the rise in commodity prices and the ai trade, you mentioned earlier has taken a breather. you look at nvidia which is down more than 10% since hitting an

all-time high in early march. where are you on this theme? how does that change the market character going forward? >> i'm not surprised to see some of the initial winners on the ai-theme begin to pullback. it's really common for the market to exaggerate that first move out of the gate with a big theme and see a pullback and see the market underappreciate the benefits of ai over long-term. but the underappreciation is not going to be in the first round of winners like nvidia but the companies that can utilize ai to drive efficient sis and define some additional revenue sources. i'm looking down cap like in the fast food space where labor is tight and quality of labor can be questionable. can we enhance the service quality and drive efficiencies. the work is to move down cap and see if we can benefit from ai as opposed to buy the early winners. >> that seems to be the theme emerging. thank you for being with us.

coming up, a whole new meaning to the market's -- to the -- whole new meaning to the market's animal spirits. we will talk to the head of a whiskey investment fund when "power lunch" returns. (sirens) [due at target in 5!] copy that. make a hard left down the alley. network's got you covered. [please confirm requesting back-up.] -changing route. -go. roadblock ahead. ...back up, back up... reverse! reverse! next level moments, we're 30 seconds out. need the next level network. [north corridor, hurry!] -coming through! -or 3, let's go. the network more businesses choose. transplant received. at&t business.

♪ welcome back. there's an old investing addage buy what you know and that's leading people to a new asset on online investing, it's whiskey. the distilled barrel financial exchange uses ai to price whiskey kasks and allows for purchase, ownership and sale of barrels all online. here is to discuss it is todd, the creator of the distilled barrels financial exchange. welcome, todd. good to have you with us. >> thank you. appreciate being here. >> what exactly is trade id on t this exchange? deeds that represent ownership of a barrel of whiskey, the physical commodity itself, what? >> it's the physical commodity. it's the barrels themselves. >> it's the barrels themselves. and are you buying them today? i mean, are you buying whiskey that is put in the barrels today for sale in ten years after its

been aged? or what are you buying? and what is the speculation that you're investing in? >> well, this is a digital global marketplace. that is connecting industry participants from distilleries, to brands, to brokers to investment funds and allows them to buy and sell for their inventory needs on one centralized exchange. >> so, give me an example of how a trade would work here. if i were an individual and wanted to invest and wanted to invest in 500 barrels of maker's mark. is that what i would be doing with you or what? >> well, this is not for the direct individual investor. this is for large traded barrel. this is for a distillery that's looking to sell 5,000 barrels,

10,000 barrels or a brand that's looking to buy that or investing in whiskey has been popular with institutional funds and it will allow them to purchase more or to look -- if they're looking to liquidate from their investment. >> why would an investor want to invest in whiskey as alternative versus wine or art or handbags? >> well, whiskey is an unbelievable asset class. and it has -- it's historical pricing has shown, historical results, have thoushown that it beats the s&p 500, it beats wine. in the last few years it's been the number one producing luxury asset class. >> is it tied to consumption, todd? we had a guest on last week and we were talking about sort of the decline of many generations drinking alcohol. does that factor into the price?

>> well, when you look at the historical pricing, because the asset just seems to return year over year, in a positive -- on a positive note, of course. things like consumption can come into -- will come into play. butover all, the asset class is very solid. >> so, am i buying -- i'm trying to wrap my head around on what i'm buying. if i'm a distiller, who am i buying from? another distiller? or if i'm a merchant, i'm not understanding. i'm sorry. >> so if you're a distillery and you're producing tens of thousands of barrels a year, you're always looking for other avenues where you can sell off your inventory. at the same time, a smaller distillery may have a larger brand that they need to fulfill an order to and they have to go out into the market sometimes to buy a particular mash bill in order to satisfy those needs.

>> todd, thank you very much for enlightening us and continued good fortune. >> thank you very much. >> todd sanders, spirits capital. we appreciate it. coming up, a legal battle brewing between ba lair row and a former employee. we have those details next.

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welcome back to "power lunch." the various very strange saga of valero continues. a former employee is causing the company of extortion. we are joined with all the latest twists and turns. >> there's a lot of twists and turns with this case. so like you said the chief information officer says he was fired for his age because he was too old. and this happened last may. bowlero claims he resigned. after he separated from the company, he hacked into the ceo's email account, stole

company documents. this is what bowlero is alleging. they asked him afterwards, one of the executives called him and said, look, admit to what you did, admit to hacking in. we don't want to report you to the fbi. if you do, everything will be okay. we'll pay you off. there will be a severance. the executive said i didn't do any of this stuff. bowlero sued him for the hacking, the former employee is looking -- asking for the court's permission to countersue his former employee for retaliation and extortion. that kind of sums it up. there's a lot more details. >> he is one of several people who have been involved in litigation against bowlero. correct? >> you cut out there. can you say that again? >> he is one of several people who have been involved in litigation of a similar sort against bowlero. am i correct? >> that's correct, tyler. so, every r ever since 2016, bowlero has been embroiled in an

eeoc investigation, related to over 70 former employees claim they were fired based on their age or retaliation and stems back into their growth strategy. of course owlero denies these claims. it's very important to mention. in 2013, they acquired amf out of bankruptcy. they acquired hundreds of bowling centers. part of the strategy was to turn these old tired bowling alleys into hip, hot spot destinations. and to do that, part of it was retro fitting these bowling al lease themselves but another part of it, former employees allege is firing older staff that worked there and replacing them with younger, hipper, more attractive staff. so that's kind of the center of this eeoc probe. and the eeoc has found reasonable cause in the majority of the cases. the ones it hasn't, still under investigation. when the eeoc finds reasonable cause, that means they believe discrimination has occurred. >> so what's been the impact on

the actual business? we have been looking at the stock price. it's lower on the year. but has that strategy worked even amid all of this litigation? and you know, it's part of this class of leisure facility stocks should be doing well. the consumer is looking for experiences. >> bowlero had the same kind of pull forward effect we saw with other leisure based service based businesses in the post-covid, everybody came out and spending lots of money. that started to slow down and impacted the stock. but there's of course a lot of negative sentiment as well. you have to think about the indirect cost of this. you know, people who might want to go to these bowling alleys might read these stories and may not want to go there. something else that's really important to mention is that bowlero is in growth mode. big part of the strategy, it's fragmented industry. they're still buying up tired old bowling alleys, retro fitting them, doing a lot of cap x and recently upped their guidance for the year. planning on spending $350

million for fiscal 2024, up from 320 million. that requires a lot of attention from management. but what also is taking a lot of attention from management is this eeoc probe and now this litigation with its former executives. >> what is the material that this person who is filing a suit against bowlero. the company alleges that he hacked into computers and took documents and then he and/or others if i'm understanding correctly, and you correct me if i'm wrong, he and/or others shared that information with outsiders including journalists, what was going on? what was the nature of these documents? and what was the sharing and to whom? >> so the chief information officer, he had access to the ceo's emails. just by virtue of his position. and after he separated from the company, bowlero claims there was unauthorized entries into the email account. they say that the ip address for

those entries traced back to tenacy and claim on his company-issued laptop about 2,100 documents on there that he removed from the laptop, put on to a personal usb drive and then wiped the laptop clean. he denies these claims. bowlero thinks he shared those documents with his experience working 20 years at this company with the media, with cnbc with other media outlets as well as the attorney represents the former employees who have eeoc complaints. he testified in his deposition he hadn't shared any information be anybody. >> a lot of drama. >> let me -- because you interjected the name of cnbc. what does cnbc say, if anything, with respect to whether we were given access to these documents? >> so, we have previously written about bowlero, which is why bowlero assumed or thought that tenacy has given this

information. we know that tenacy testified that he hadn't provided information and cnbc doesn't divulge what kind of information it receives from where. >> thank you for bringing us all the twists and turns in that. very draw dramatic. >> indeed. >> to read the full story, lots of details head over to cnbc.com. new delivery numbers out on boeing. we will trade that name in three-stock lunch when we return. ♪

time now for the three stock lunch. malcolm etheridge, cac wealth management executive vice president. first step is mowing, and as safety troubles continue for the airline, the airplane maker, the company reported to deliver just 83 commercial airplanes in the first quarter compared to the 157 it delivered in the fourth quarter. lowest quarterly total of deliveries in nearly 3 years. the share is down nearly 2% this afternoon. your trade on troubled boeing. >> this one his a screaming sale

for me on boeing shares. not even on the news today about the whistleblower complaint, but really is going to take, however long you think it is going to take boeing to turn this company around, double that expectation. i understand the temptation to step in and purchase shares here , but i have a feeling that it is going to get even worse the more investigations come out. i would encourage investors to be patient here. >> more than 30% here today. up next let's talk nasdaq, getting an upgrade from bargains danley saying they are bullish. they are up nearly 2% today. what is your trade here? >> you know, i think this one is probably a hold. historically the does well as long as there is a bull market going on. i don't see a catalyst for them

to continue to push higher from here. if you think about the three major indexes started fizzling out a little bit in the last few days of trading, i don't see where the nasdaq goes unless the ipo market is heading back up like we thought maybe it could with the shares of reddit that popped up in the days that followed. if that is the case, if we do see some more ipos coming up, then maybe that is a good case for nasdaq, but i say there is a hold right now. >> finally, it is 5:00 somewhere. molson coors getting an upgrade from goldman sachs. what is your thought on this one? >> yes, so i actually agree with the team at goldman on this one. with so many younger consumers continuing to opt for things like seltzer, hard seltzer instead of beer, wine, and harder spirits, i think it is interesting that molson coors decided to go in a different direction, instead of trying to compete on price, they raised

prices about 10% and decided to go more premium. it's actually been working, because the last 6 to 7/4 consecutively they have been able to consistently grow revenue. i think that it is probably one of the better names in the craft beer space. i do consider this when he purchased going forward. >> thank you very much. come back and visit us soon malcolm etheridge. up next, costco and the u mit'elling business. yoghve heard. we will discuss that on more we will discuss that on more "power lunch" next .g and risk-reward analysis, help make trading feel effortless. and its customizable scans with social sentiment help you find and unlock opportunities in the market. e*trade from morgan stanley. with powerful, easy-to-use tools, power e*trade makes complex trading easier. react to fast-moving markets with dynamic charting and a futures ladder that lets you place, flatten, or reverse orders so you won't miss an opportunity.

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visit indeed.com/hire ♪♪ the road to opportunity. is often the road overlooked. at enterprise mobility, we guide companies to unique solutions, from our team of mobility experts. because we believe the more ways we all have to move forward the further we all go. we have about four minutes left in the show, and several more stories you need to know. small business optimism hitting an 11 year low according to a new nfip survey. correspondence cited inflation

is a significant issue. it goes back to our conversation with don peebles the other day. even though inflation is trending in the right direction, people are still feeling the rising costs. >> $100 worth of groceries three years ago, people see it and they feel it. it is probably the reason why if you are a small business person or ordinary voter, people do not presume the economy is as good as the numbers say it is. >> potentially higher gas prices as well. one million-dollar homes are becoming typical in a number of u.s. cities according to an analysis by zillow. the boost in $1 million cities, there are now 550 of them across the united dates, and seems to be caused in part by mortgage lot in effect. naples, florida currently holds the most expensive home for sale in the u.s.. that is one thriving city. paramount losing more than one third of its value since early december when reports

a sale. the lack of enthusiasm due to the company's ownership structure which would tilt any deal to benefit the redstone's of her regular shareholders. the company is reportedly in talks with scott as of her aim merger. have to negotiate this in public. >> it has been going on for some time now. it feels like this company will be merged with somebody sometime soon. according to wells fargo, costco, yes i'm a costco is selling as much as $200 million in gold bars each month. i've been to costco lately. i have not seen the gold bars. >> i try to search it lately. >> you can't find it? the retailers are finding one ounce gold bars of nearly pure 24 karat gold and what is estimated to be 2% above spot prices. gold hitting another record high today n $2400. maybe, they have a julie center there, right?

>> i would if you can get it online or in the store. but gold is very heavy. >> and the checkers, they would be frisking you. >> where you store it? you need to purchase a save also, so there you go. with gold reaching all-time high you can get the physical stuff. a possible -- popular youtube channel had $100 million-$300 million. the funding will be used to taupe in a retail store, launching a streaming platform, intro toys and games in walmart, even envisioning a theme park. they have 50 million survivors on the main youtube channel. i had to look him up. >> you've got me. i am so not in this world. >> i have an 8-year-old who loves mr. b's -- mr. beast who should have heard of due perfect. i heard them on squawk box this morning. this is a new franchise.

you have a popular youtube channel. i was looking at their videos. high production value. they are costing more to produce. that will do it for this edition of "power lunch." glad you could be with s. the dow down by about 135 points , as we wrap it up. "closing bell" starts right now. welcome to "closing bell." i am live here from the new york stock exchange. this begins with a nervous market. investors on edge, a six month rally hanging in the balance. we asked her efforts -- experts what is really at stake in the morning. clearly evident in the price action today. really failing to get much going. the dow is down, not much for the s&p 500 or nasdaq today.