billy boozer, you helped create this product, but you don't work for truth social any more. how come? and how was the process of leaving trump world? you know, i believe that a lot of these social networks have gone through an iteration where they've realised — i and i think elon was the one that really pointed this out i really well within x — is that they've gone i through this iteration - where advertising has been the primary mechanism of monetisation. - and now we're seeing that there are other. opportunities and other options to create monetisation - and create value for. your underlying users. and so i was kind of... for my entire career, i've been an anti—advertising person. - i believe that it is - a mechanism of control for a platform and puts - the platform and its creators in an adversarial relationship . based on algorithms and based on their need to create more impressions for. their underlying advertisers. and so, you know, we bifurcated in leadership based on that - idea ofjust not having - advertising as the predicate for how we were going to make mone