1
00:00:03,000 --> 00:00:08,000
Call for Philip Morris!

2
00:00:08,000 --> 00:00:13,000
(echoing):
Call for Philip Morris!

3
00:00:13,000 --> 00:00:18,000
( jazzy fanfare playing )

4
00:00:38,000 --> 00:00:42,000
ANNOUNCER:
Philip Morris, America's
finest cigarette, presents:

5
00:00:42,000 --> 00:00:47,000
The Lucille Ball,
Desi Arnaz show...

6
00:00:47,000 --> 00:00:49,000
( applause )

7
00:00:49,000 --> 00:00:54,000
( "I Love Lucy" theme playing )

8
00:00:57,000 --> 00:00:59,000
( theme fades out )

9
00:00:59,000 --> 00:01:01,000
Good evening... and welcome.

10
00:01:01,000 --> 00:01:04,000
In a moment, we'll look in
on Lucille Ball and Desi Arnaz,

11
00:01:04,000 --> 00:01:08,000
but before we do, may I ask
a very personal question?

12
00:01:08,000 --> 00:01:12,000
The question is simply this:
Do you inhale?

13
00:01:12,000 --> 00:01:16,000
Well, I do, and chances are,
you do, too.

14
00:01:16,000 --> 00:01:19,000
And because you inhale,
you're better off,

15
00:01:19,000 --> 00:01:22,000
much better off smoking
Philip Morris,

16
00:01:22,000 --> 00:01:24,000
and for good reason.

17
00:01:24,000 --> 00:01:27,000
You see, Philip Morris
is the one cigarette

18
00:01:27,000 --> 00:01:29,000
proved definitely
less irritating,

19
00:01:29,000 --> 00:01:33,000
definitely milder
than any other leading brand.

20
00:01:33,000 --> 00:01:36,000
That's why, when you inhale,

21
00:01:36,000 --> 00:01:39,000
you're better off
smoking Philip Morris.

22
00:01:39,000 --> 00:01:41,000
Later in the show,

23
00:01:41,000 --> 00:01:44,000
you'll see how you can prove
that fact to yourself.

24
00:01:44,000 --> 00:01:47,000
But right now,
why not light up a Philip Morris

25
00:01:47,000 --> 00:01:51,000
and enjoy
America's finest cigarette

26
00:01:51,000 --> 00:01:54,000
as we watch Lucille Ball
and Desi Arnaz in I Love Lucy.