Beauty doesn't always mean quality. That's true of women and certainly true of cars.
Looks can be deceiving, but here's one car that has as much quality as it has beauty.
The magnificent new 58 DeSoto. It has what we call the look and feel of the future.
The name DeSoto has stood for quality for a long time. Quality all the way.
Not only in the big things like the newly designed engine and torsion air ride,
push button driving, and new styling. But DeSoto quality shows up in details too.
Such things as DeSoto door handles and beautiful new upholstery are made with the same high standards in materials and craftsmanship.
DeSoto looks big on the outside and is big on the inside. Just look how roomy this is. Plenty of headroom and plenty of legroom.
So whatever DeSoto you choose, you can be certain of the finest in quality, roominess, and driving comfort.
Drive it yourself and you'll see what we mean when we say the 58 DeSoto has the look and feel of the future.