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This is the 1958 Edsel, the car that presents originality and elegance never

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seen before in any car at any price and presents them in 18 different models.

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This expensive looking car is one of the Edsel Ranger series, a four-door ice

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green sedan styled like a hardtop that sells for no more than some models of

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America's low-priced cars. The turquoise and white convertible you see driving up

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now is one of the Edsel Pacer series with elegant Edsel styling throughout

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such as these Edsel contour seats that are scientifically designed to give you

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separate back and shoulder support. An overall feeling of luxurious comfort

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that means hour upon hour of fatigue-free enjoyable driving and the

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back of the front seat is divided in a new way that gives the middle passenger

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a full backrest so you ride more comfortably than you ever have before.

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This two-door hardtop is one of the large and luxurious cars in the Edsel

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Corsair series. Its colors are copper metallic and white, one of over 90 Edsel

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color combinations that you can choose from so you can completely satisfy your

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individual color tastes. This ember red and white four-door hardtop is one of

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the magnificent Citation series upholstered in white vinyl and gold

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nylon, just one of an attractive array of the very latest high-fashion decorator

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fabrics, all color keyed to match the car exterior. Here is the distinctive Edsel

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Bermuda done in charcoal brown and driftwood, one of five Edsel station

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wagons which give you your choice of both two and four-door, six and nine

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passenger models. And this is the Edsel Citation convertible in gold and white,

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undoubtedly the most beautiful convertible in the world. See this and

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the other elegantly styled Edsels at your Edsel dealer this week. Remember

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this is the year to get out of your old car and into the most elegant automobile

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of your lifetime.