Today, there's a new word for modern in pickup truck design.
It's Fordward.
That's the way you'll go in new Ford trucks for 1959.
Go Fordward in style.
In the all new Ford Ranchero, it rides like a car.
It works like a truck.
For all its high style, it carries over half a ton.
Go Fordward with power.
Power in all four wheels.
These new four wheel drive pickups give you traction enough for a six foot ditch or a
60% break.
They're yours at low Ford prices too.
Go Fordward for savings with one of 13 different Ford pickups to choose from for 59.
See them now at your Ford dealer.
You'll see the difference.
You'll save the difference when you go Fordward in the new Ford trucks for 59.