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Today, there's a new word for modern in pickup truck design.

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It's Fordward.

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That's the way you'll go in new Ford trucks for 1959.

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Go Fordward in style.

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In the all new Ford Ranchero, it rides like a car.

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It works like a truck.

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For all its high style, it carries over half a ton.

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Go Fordward with power.

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Power in all four wheels.

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These new four wheel drive pickups give you traction enough for a six foot ditch or a

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60% break.

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They're yours at low Ford prices too.

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Go Fordward for savings with one of 13 different Ford pickups to choose from for 59.

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See them now at your Ford dealer.

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You'll see the difference.

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You'll save the difference when you go Fordward in the new Ford trucks for 59.