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You know, those old covered wagons usually got people where they wanted to go.

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But the ride was awful noisy and awful dirty.

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They didn't know how to build wagons any different.

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It used to be the same way with cars, too.

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Not anymore.

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You take this new Ford, for instance.

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There's never been a low-priced car built like this before.

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Hey, come on, you two.

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Let's take her out on the trail.

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Major, I'll bet this old road ain't been fixed since the first wagon train come with.

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This Ford's built to take it, Charlie.

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Built solid right from the ground up.

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It's as solid as cars costing two or three times as much money.

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It sure is quiet, too.

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And a squeak all around.

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That's a sign of quality construction, Charlie.

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Of course, another reason this car is so quiet is the Ford uses twice as much insulation

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as other low-priced cars.

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Most of it you can't see.

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But one place you can feel it, that's right up here.

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And as for protection against weather and dust leaks, Bill, you just hold that mask

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down by that window, will you?

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You know, Major, there's not even enough draft coming in here to make this plane wiggle.

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Folks, there's only one way to prove how solid and how quiet and weathertight a 59 Ford is.

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And that's for you to get out and try one out.