. >> bloomberg news ipo reporter , ande picture, john malloy craig you. ew. flahertyn for the brings to his role as chairman of ali baba. ceo of china's biggest e-commerce company next. ♪ >> welcome back to "the best of bloomberg west." -- ali baba founder has changed the way the chinese do things. he enjoys performing for employees. take a listen. [singing] quite a voice their. has his zany personality helped pushed ali baba to the jack sincehas known he started the company. i asked him what he is like. >> just like that. he was singing. he leaps out at you. a is not a tall man, but is very tall man in terms of his personality. he has a wacky, larger than life image. you get a palpable sense that he is somebody different, both in chinese and english. did you have any inkling that he could take the company this far? to become one of the biggest technology companies in the world. >> when i met him it was a small apartment with a bunch of toothbrushes in the apartment which was the number of employees. you could see they were living in the apartment and worki