and the idea was, i mean, he had been actually a propagandist in the woodrow wilson administration, and he saw that as a disaster, came to regret that, saw that world war one had led to a slaughter and absolute slaughter. and he felt that the press was complicit in that. and so objectivity was designed to counter propaganda efforts, not to promote propaganda efforts to counter them. and the idea was that we need to all of us have our own opinions. we have our preconceptions, our preexisting points of view. and when we're doing reporting that we should we need to overcome those. we need to be open minded. we need to talk to all people. we need to look at all the evidence we need to a rigorous job, a comprehensive job, a thorough job. and in the same way that a scientist the idea was to try to replicate as best we could, what a scientist does in a laboratory where you have an hypothesis. hypothesis about what you're experiment will show. but let the evidence lead you to the conclusion you don't ignore the evidence and you don't manipulate the evidence. you let the evidence tell you what's