audience. >> thank you very much, tim higgins, joining us from detroit. next, the chief executive of radio flyer. how the american brand known for the red wagon has transformed itself and has created a series of new products designed to compete in today's global economy. also, crowd funding. go announces a new fund. ♪ my next guest is about reinvention. radio flyer. the historical american brand we've all seen, the classic red wagons. how does a company like radio flyer am a started in 1917, stay relevant? joining me now from chicago is the chief executive, great to have you with us on bloomberg. you are the grandson of the founder of radio flyer. what is it like to be in charge of such a brand that has all of these memories? >> it is wonderful. everybody has a radio flyer story. everybody i meet always tells me about what an interval part of their childhood it was. to havee using a wagon adventures, to imagine it was a racecar or a spaceship. it reminds people of the best part of their childhood. >> you are not only the chief executive, you are the chi